Problem situation
After a proposal is sent, the hardest part is not knowing whether the customer actually read it. An email-open signal does not show which page mattered, where attention stopped, or whether the timing is right for the next conversation.
Existing friction
Attachment-based sharing leaves little information after the send. The team cannot tell whether the decision maker opened the file, whether the pricing page was reached, or whether the case-study section created interest. Follow-up becomes guesswork, and the proposal itself is hard to improve.
FeatPaper workflow
With FeatPaper, the proposal is shared as a document link. When the recipient opens it, the team can review viewing flow and use important page-level signals to prepare the next conversation. PowerPoint sales material and Gmail follow-up can follow the same document-link workflow.
What changes
Sales teams move from “we sent it” to “we saw a response.” They can mention the pages that received attention, adjust messaging when a proposal has not been read, and keep improving repeated proposal materials.
Related features
- Viewer Tracking: see whether the document was opened and how pages were viewed.
- Engagement Insights: read where interest or drop-off appears.
- Lead Form / CTA: connect document attention to a next action.
Related plugins
- PowerPoint: connect sales material to link sharing and viewing analysis.
- Gmail: use document response to shape post-send follow-up.